Recently I had to read an article about a variety of publicity stunts that were pulled years ago. Some of these stunts were good bits of entertainment, others were poorly planned out and put together. Then there's the group of stunts that are just plain sad that they either worked or were pathetic in general.
The Good:
DC Comics, 1993
This publicity stunt was pretty impressive. I honestly remember the tail end of this happening. The fact that Superman has been running since 1938 and is still one of the top contenders in the comic book world is quite impressive. Not only did this sequence of events take place on the comic shelves, the "death" of Superman even found itself to the television circuit many years later.
JMP Creative, 1990
Jim McCafferty is a highly daring executive. That stunt of his took pure talent and killer instincts. Well... It took all of that and a bit of luck. If a person is willing to risk everything just to attain success, (in this situation) they rightly deserve everything that they get. This stunt had to have been extremely successful seeing as Jim owns a multimillion dollar marketing company.
The Bad:
ProShade, 2006
ProShade's publicity stunt was nothing except garbage. First off... where does anyone get off selling a visor-sunglasses-lanyard combination?! That's idiotic! Second of all, their stunt was pretty insulting towards Mount Rushmore (a national monument). Not a smart move if your public audience highly appreciates the particular monument that you're insulting.
SonicYoga.com, 2002
The owner and creator of SonicYoga.com does not deserve the publicity that he has attained. Jonathan Fields, in an attempt to get as much publicity as possible told an organization a blatant lie. Now, while I think it is a good thing to take risks, to lie to your public is pretty low in my book. His stunt ended up working but I still think it was highly undeserving.
The Sad:
Burger King, 1998
Years ago, Burger King publicized that it had created a "Left-Handed Whopper"..... People actually believed them and then got angry when they didn't get their custom-made burger. Need I say more? This is just disgusting that the masses have gotten this witless.
GoldenPalace.com, 2004
I remember, back in high school, there being this big "hype" over a grilled cheese sandwich. Little did I know, GoldenPalace.com had bought the damn thing for $28,000 and that this act had gotten them a huge amount of publicity. I mean, seriously?! A grilled cheese sandwich. $28,000. I want some of whatever they were smoking! Again... America and it's lovely witlessness showing again.
For those of you who haven't seen this stupid piece of lunch, here it is:
-P
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